Wycoga Brand was born from a need for an accessory that could be a stylish alternative for the courts, course or lunch out with the girls.

Our Founder’s love of fashion started early. At 19, she modeled in Miami, and later in Florence Italy, where a true eye for style took root. Years later, while raising her three sons, she launched a custom jewelry line so successful it landed on the neck of the very first Bachelorette. This same instinct sparked Wycoga: women shouldn’t have to throw on a raggedy old hat to cover a bad hair day. They can be fashionable and athletic all at once. Wycoga is about looking feminine and put-together everywhere you go…even during sports.